The Definitive Guide to Watches in Formula 1: 2020 Edition

Formula 1 for 2020 is back on! And what a start to the season with an excitement and drama-filled first race of the season in Austria! So we thought it was time we updated our feature on watches in Formula 1. Can you believe the last time we did a post on this topic it was back in 2013! Certainly a lot has changed since then, so without further ado, it's LIGHTS OUT AND AWAY WE GO!!!

Rolex - The official timing partner for Formula 1 since 2013, and continues to dominate all the track landscapes with the corporate green and gold logo. 

Pirelli - The official supplier of tyres for all the teams. Pirelli has a partnership with Roger Dubuis, and there are models specifically made in collaboration where the strap is made from actual tyres of race winning cars.

Roger Dubuis Excalibur Spider Pirelli

And now, in order of the current Constructor's Championship standing so far in 2020 (after the first race), here are the watch partners for each team:

1. Mercedes - IWC has been a partner with Mercedes-AMG team since 2013 and it seems to be a very successful partnership as they continue into 2020 and possibly beyond. Numerous limited editions has been produced for both the teams and the drivers, with Lewis Hamilton taking the additional step in customising his own version. IWC watches can also be seen on numerous top management in the team including Toto Wolfe and various engineers/team members.

IWC limited edition Pilot watches for Mercedes-AMG

2. McLaren Renault - It's so refreshing to see McLaren so high up in the standings after many years languishing mid-pack. Let's hope this new trend continues. The official watch partner is Richard Mille, who himself is a fan of racing and races classic cars himself. Amazingly Richard has cornered the market, partnering up with three teams on the grid. The partnership with McLaren extends to drivers in the team both wearing Richard Mille timepieces.

The RM50-03 - valued at just under USD$1 million

3. Ferrari has a long standing partnership with Hublot and again, it is one that is working extremely well for both parties, as Ferrari owners are very much Hublot owners. Numerous limited editions produced, as well as watches designed by Ferrari like the Hublot TechFrame.

4. Racing Point BWT Mercedes - Formerly Force India, we have mentioned before regarding their partnership with TW Steel. This was followed by an obscure "lifestyle" partnership with Felio Siby, who designed an even more obscure watch, powered by a movement from Vaucher Manufacture Fleurier. This didn't last long and after Force India went into administration in 2018, and was taken over by a consortium lead by billionaire Lawrence Stroll, it's had no watch partnerships. 

Felio Siby Force India Watch

The current drivers for Racing Point, however, do wear watches and Sergio Perez is even a bit of a watch collector. He has admitted to owning around 20 timepieces and each of them were purchased for special occasions as a memento, the first one for the first salary that he received, followed by first podium, first child, etc. He has been quite diplomatic in not mentioning any brands. However, a quick dig around the interwebs revealed a few stand outs. Franc Vila presented Perez his very own watch back in 2010, when he announced his debut with Sauber for the following year in F1. Of course, when you drive for Sauber, you had to represent the team's watch partner which was Certina. When Perez went over to McLaren in 2013 he had TAG Heuer watches, and I'm assuming he had to wear TW Steel with Force India.

And Lance Stroll? He's had an Oris watch from his days at Williams, but no watches right now at Racing Point, but given he's the son of a billionaire...

Franc Vila Sergio Perez

5. Alpha Tauri Honda - Previously Scuderia Toro Rosso, or Red Bull junior, they've had an ongoing partnership with Casio Edifice. Given this season has only just started we're yet to see a proper Alpha Tauri watch, as Casio is still marketing the previous Toro Rosso edition.

The 2020 Alpha Tauri F1 Car

Casio Edifice Toro Rosso

6. Renault - The partnership with Bell and Ross has been going for a few years now, and again, there is a certain synergy between the brands. Also, both being French probably helps too. The Bell and Ross watches for the Renault F1 team over the years has always been quite striking and distinctive, using various F1 design motifs and team colours as inspiration. The drivers are given a limited edition watch that corresponds to their racing number.

Bell & Ross BR X-1 Tourbillon R.S.20

 

7. Alfa Romeo Racing Ferrari - The second team partnered with Richard Mille. Kimi Raikkonen, one of the drivers for the team, has his own Richard Mille watch. In more recent times, Alfa Romeo only returned to F1 racing in 2018, as a title sponsor for the Sauber team. It last competed in F1 back in 1985. From 2019 onwards, Alfa Romeo took over the team completely the and Sauber name was dropped from the entry list. Certina used to be a long standing watch partner with Sauber team. 

Richard Mille RM50-04 Kimi

8. Williams Mercedes - Oris was a long time partner with Williams until they shifted their focus to more eco-friendly initiatives. There is currently no watch partner for Williams, although it seems driver George Russell is wearing an IWC Pilot, possibly due to his ties with Mercedes as a factory-backed driver, and Nicholas Latifi, being the son of multi-billionaire Michael Latifi, can probably buy whatever watch he wants. Latifi is the owner of Sofina Foods and invested 200 million Euro back in 2018 for a 10 percent stake in McLaren Group. Sofina is also the main sponsor for the team this year and quite possibly may become the owner.

George Russell (Left) seen wearing an IWC Pilot in 2019. Can't tell what Robert Kubica is wearing though.

9. Aston Martin Red Bull Racing - TAG Heuer has been a partner with Red Bull ever since they parted ways with McLaren. Red Bull was with Casio, and they still are via their junior team, Alpha Tauri. TAG Heuer has close ties to F1 and was at one stage the official timekeeper for Formula 1 (as Heuer, back in 1974 and remained until the end of the decade, when it passed the torch to Longines). One of the best selling lines of watches from TAG Heuer is actually called "Formula 1". 

TAG Heuer Formula 1 Red Bull Special Edition

10. HAAS - the third team with ties to Richard Mille, and a team that's going through really tough times on track. Partnership extends to drivers, both of whom can be seen wearing RM timepieces.

HAAS F1 team

And there you have it. 2020 will be an interesting year for Formula 1, as they deal with the aftermath of the Coronavirus and work out the best way to get the race numbers up. There are also a number of changes coming up in 2021, with Racing Point becoming the official Aston Martin racing team, and the possibility of Williams changing hands... one thing is for sure. Formula 1 is never lacking in drama and we hope to bring you another edition of watches in Formula 1 next year.