The Definitive Guide to Watches in Formula 1: 2020 Edition

Formula 1 for 2020 is back on! And what a start to the season with an excitement and drama-filled first race of the season in Austria! So we thought it was time we updated our feature on watches in Formula 1. Can you believe the last time we did a post on this topic it was back in 2013! Certainly a lot has changed since then, so without further ado, it's LIGHTS OUT AND AWAY WE GO!!!

Rolex - The official timing partner for Formula 1 since 2013, and continues to dominate all the track landscapes with the corporate green and gold logo. 

Pirelli - The official supplier of tyres for all the teams. Pirelli has a partnership with Roger Dubuis, and there are models specifically made in collaboration where the strap is made from actual tyres of race winning cars.

Roger Dubuis Excalibur Spider Pirelli

And now, in order of the current Constructor's Championship standing so far in 2020 (after the first race), here are the watch partners for each team:

1. Mercedes - IWC has been a partner with Mercedes-AMG team since 2013 and it seems to be a very successful partnership as they continue into 2020 and possibly beyond. Numerous limited editions has been produced for both the teams and the drivers, with Lewis Hamilton taking the additional step in customising his own version. IWC watches can also be seen on numerous top management in the team including Toto Wolfe and various engineers/team members.

IWC limited edition Pilot watches for Mercedes-AMG

2. McLaren Renault - It's so refreshing to see McLaren so high up in the standings after many years languishing mid-pack. Let's hope this new trend continues. The official watch partner is Richard Mille, who himself is a fan of racing and races classic cars himself. Amazingly Richard has cornered the market, partnering up with three teams on the grid. The partnership with McLaren extends to drivers in the team both wearing Richard Mille timepieces.

The RM50-03 - valued at just under USD$1 million

3. Ferrari has a long standing partnership with Hublot and again, it is one that is working extremely well for both parties, as Ferrari owners are very much Hublot owners. Numerous limited editions produced, as well as watches designed by Ferrari like the Hublot TechFrame.

4. Racing Point BWT Mercedes - Formerly Force India, we have mentioned before regarding their partnership with TW Steel. This was followed by an obscure "lifestyle" partnership with Felio Siby, who designed an even more obscure watch, powered by a movement from Vaucher Manufacture Fleurier. This didn't last long and after Force India went into administration in 2018, and was taken over by a consortium lead by billionaire Lawrence Stroll, it's had no watch partnerships. 

Felio Siby Force India Watch

The current drivers for Racing Point, however, do wear watches and Sergio Perez is even a bit of a watch collector. He has admitted to owning around 20 timepieces and each of them were purchased for special occasions as a memento, the first one for the first salary that he received, followed by first podium, first child, etc. He has been quite diplomatic in not mentioning any brands. However, a quick dig around the interwebs revealed a few stand outs. Franc Vila presented Perez his very own watch back in 2010, when he announced his debut with Sauber for the following year in F1. Of course, when you drive for Sauber, you had to represent the team's watch partner which was Certina. When Perez went over to McLaren in 2013 he had TAG Heuer watches, and I'm assuming he had to wear TW Steel with Force India.

And Lance Stroll? He's had an Oris watch from his days at Williams, but no watches right now at Racing Point, but given he's the son of a billionaire...

Franc Vila Sergio Perez

5. Alpha Tauri Honda - Previously Scuderia Toro Rosso, or Red Bull junior, they've had an ongoing partnership with Casio Edifice. Given this season has only just started we're yet to see a proper Alpha Tauri watch, as Casio is still marketing the previous Toro Rosso edition.

The 2020 Alpha Tauri F1 Car

Casio Edifice Toro Rosso

6. Renault - The partnership with Bell and Ross has been going for a few years now, and again, there is a certain synergy between the brands. Also, both being French probably helps too. The Bell and Ross watches for the Renault F1 team over the years has always been quite striking and distinctive, using various F1 design motifs and team colours as inspiration. The drivers are given a limited edition watch that corresponds to their racing number.

Bell & Ross BR X-1 Tourbillon R.S.20

 

7. Alfa Romeo Racing Ferrari - The second team partnered with Richard Mille. Kimi Raikkonen, one of the drivers for the team, has his own Richard Mille watch. In more recent times, Alfa Romeo only returned to F1 racing in 2018, as a title sponsor for the Sauber team. It last competed in F1 back in 1985. From 2019 onwards, Alfa Romeo took over the team completely the and Sauber name was dropped from the entry list. Certina used to be a long standing watch partner with Sauber team. 

Richard Mille RM50-04 Kimi

8. Williams Mercedes - Oris was a long time partner with Williams until they shifted their focus to more eco-friendly initiatives. There is currently no watch partner for Williams, although it seems driver George Russell is wearing an IWC Pilot, possibly due to his ties with Mercedes as a factory-backed driver, and Nicholas Latifi, being the son of multi-billionaire Michael Latifi, can probably buy whatever watch he wants. Latifi is the owner of Sofina Foods and invested 200 million Euro back in 2018 for a 10 percent stake in McLaren Group. Sofina is also the main sponsor for the team this year and quite possibly may become the owner.

George Russell (Left) seen wearing an IWC Pilot in 2019. Can't tell what Robert Kubica is wearing though.

9. Aston Martin Red Bull Racing - TAG Heuer has been a partner with Red Bull ever since they parted ways with McLaren. Red Bull was with Casio, and they still are via their junior team, Alpha Tauri. TAG Heuer has close ties to F1 and was at one stage the official timekeeper for Formula 1 (as Heuer, back in 1974 and remained until the end of the decade, when it passed the torch to Longines). One of the best selling lines of watches from TAG Heuer is actually called "Formula 1". 

TAG Heuer Formula 1 Red Bull Special Edition

10. HAAS - the third team with ties to Richard Mille, and a team that's going through really tough times on track. Partnership extends to drivers, both of whom can be seen wearing RM timepieces.

HAAS F1 team

And there you have it. 2020 will be an interesting year for Formula 1, as they deal with the aftermath of the Coronavirus and work out the best way to get the race numbers up. There are also a number of changes coming up in 2021, with Racing Point becoming the official Aston Martin racing team, and the possibility of Williams changing hands... one thing is for sure. Formula 1 is never lacking in drama and we hope to bring you another edition of watches in Formula 1 next year.

Formula 1 and Watches Update! 2013

F1 and watches update!

Information are current as of Monaco GP 2013

Since our last post on the relationship between F1 and watches, quite a bit have changed. So just to offer an update, here are where things stand. So, if it's not mentioned here it'll be business as usual as per our previous post.

The most obvious and noticed change for 2013 is Rolex taking over the Formula 1 official timing partner role from Hublot. Hublot of course stays on as partners to Ferrari.

After being dropped or dropping TW Steel, Lotus has now picked up Richard Mille (quite an upgrade, in fact) from the Spanish GP onwards. Richard Mille already provides watches for Massa and the president of the FIA - Jean Todt. So, it's only natural that they also stick their name on the nose of a racing team. However, this deal doesn't seem to extend to drivers as Romain Grojean still wears a TAG Heuer, and Kimi seems to remain watch-less for now...

Richard Mille's Jean Todt Limited Edition

TW Steel had jumped ship over to Force India at the beginning of the year. So it's the first time that Force India has an official watch partner. Perhaps our post had something to do with it??

However, an interesting thought had occurred. TW Steel picked up Lotus (back when it was Renault) right after the spygate scandal and they've now become a force to be reckoned with. Force India is now doing quite well with TW Steel stickers on the car. Perhaps these boys are some sort of a good luck charm to the team? Maybe Caterham should consider getting TW Steel on side?

The IWC and Mecedes GP partnership was mentioned before as IWC launched a complete range of Ingenieur watches at SIHH 2013. But rather than being a watch partner, they're actually an "engineering" partner. However, starting from the Monaco Gran Prix, both drivers Nico Rosberg and Lewis Hamilton will become "Friends of the Brand". This is quite the step up for both pilots, Nico from Thomas Sabo and Lewis from TAG Heuer. They were both given the Big Pilot's Watch to wear as they are both, err, pilots... Team pricipal Ross Brawn can be seen wearing one of the new Ingenieurs.

After losing Lewis to IWC, TAG Heuer picks up Sergio Perez as he partners Jenson Button at McLaren, and as we all know all McLaren drivers automatically becomes ambassadors for TAG Heuer.

Caterham did partner with watch brand BRM from the beginning of 2012 (How I missed this I have no idea, and no one seemed to have picked it up!!) and I'm assuming this continues into 2013 as BRM website currently has the Caterham F1 limited edition watches on their website.

Torro Rosso drivers Daniel Ricciardo and Jean-Eric Verne still doesn't have any watch sponsorship...

Everything else remains the same for the time being.

SIHH 2013 - TREND: World Timer

I guess you could say there are two types of watches that has the multi-timezone feature. One is where there is a second dial/hand or a 24 hour hand to indicate another particular timezone. So you always have the time in two countries, but two countries only. This would be useful if you travel a lot and need to keep an eye on your "home" time. The other would be for those who may stay at "home" but needs to deal with various people from different parts of the world. This is where the world timer watches come in handy, as you can set the watch up so you can find out either at a glance or a quick turn of the crown (or push a button or something) the time in any given country.

At SIHH 2013 we can see there are quite a few different brands all offering their interpretation on the worldtimer feature. Now the thing with mechanical watches is that it is extremely difficult to meaure time in cities where their timezones are different to other cities in increments of 30min. (say, Adelaide or Mumbai) Up till quite recently, if you lived in these cities well... your best bet is a Casio G-Shock. If I recall correctly both Vacheron and Blancpain (?) managed to overcome that issue recently, but in 2013, JLC brings you a watch where you can set the time accurate to the minute! How's that in advancement in ye-olde-world technology?

IWC jumped the gun on their Richemont sister brands last year with the pilots Worldtimer. Let's see what we have from this year. Again, all the different price points are covered so if you're after a worldtimer, here are your SIHH 2013 choices.

(in alphabetical order)

Baume & Mercier Capeland Worldtimer - I've tried to find a decent pic but the only one I can find on the internet is a pic tweeted by @classiccreation and retweeted by @baumeetmercier. I have a feeling it's not meant to be seen 'officially' yet? Or did I just not look hard enough? This is a classic worldtimer, reminds me of the Longines version...

Cartier Tortue Multifuseaux - Ok, so Cartier also released a world timer last year in the Calibre de Cartier case. This year, in case you don't like round watches, you can have one in the Tortue case.

Jaeger-LeCoultre Duometre Unique Travel Time - You can set the second time to the nearest minute. But you'll need to know your GMTs, otherwise there's a chart on the case back outlining which city is at which timezone.

Montblanc TimeWalker Worldtime Hemispheres - it's also a bit of a trend to feature the 'world' on the worldtimer isn't it? Montblanc looked after everyone with 2 versions - northern and southern hemispheres. Wonder which one will sell more?

Ralph Lauren Sporting World Time - If the layout of the dial looks familiar to you, it should. This RL watch runs the JLC Geographic movement (which is also used minus the 'cities' disc in Vacheron's Overseas Dual time watch and AP's Royal Oak/Jules Audemars Dual time watches and a few others)

Richard Mille RO058 Tourbillon Jean Todt Worldtimer - If anyone needs a world timer watch Jean Todt would be it. President of the FIA he's bound to talk to people in various timezones. Most likely all at the same time too...

Formula 1 and Watches

Being a huge F1 fan and a watch nerd, I'm sadly all too aware of the F1/ watch connection, but there haven't been any recent looks at the watch side of F1 racing that I'm aware of, so I thought that it's time that we had one!

I think we all know about the partnership between car companies and watch companies as it seems like watches and cars get on like Homer and beer.

What is perhaps less talked about in the mainstream media is that there are also a lot of watch companies getting in on the act with Formula 1 racing. The two have become so intertwined that as the top 3 drivers at each race get ready to get on the podium, they all made sure (well, at least someone made sure) that the relevent watch is firmly strapped onto their wrists.

(For those without a watch sponsor... I think I might have just figured out something!!! If you have a watch sponsor, you are more likely to be on podium than if you don't. Think about it...) By this logic, will we see a Marussia driver on the podium soon?

Hublot clock at the Abu Dhabi circuit - image taken from the internet

Hublot is of course, the current official timing partner with Formula One, and has even launched special editions for certain races. However, for each individual teams, and even individual drivers, there are different watch partnerships going on. The prices of the watches spans a great range from three figures all the way up to six figures!

[NOW] Now let's take a look at the most affordable to most expensive watches on the grid, in the 2011 finishing order.

Hublot F1 King Power - image taken from the internet

Red Bull Racing: The watch partner is Casio, and both drivers (Vettel and Webber) wear Casio products. There is an official Casio Edifice Red Bull racing watch, and Vettel also has his own Casio Edifice watch.

Casio Edifice Red Bull Racing - image taken from the internet

Mclaren Mercedes: This is a partnership that is deeply rooted in history and has been going on for a long time.  TAG Heuer equips both Hamilton and Button with wrist jewellery as well as branded timing screens and whatnot in the garage. TAG Heuer branding used to be on the actual cars, but now they're happy to have the drivers as ambassadors instead of having stickers on cars.

Lewis Hamilton posing with his Tag Heuer - image taken from the internet

Jenson Button and his Tag Heuer - image taken from the internet

Jenson, being a bit of a watch lover, had his fair share of different brands on his wrist (depending on if there is a contractual obligation or not). Back in his days of driving a Honda, he wore Seiko Sportura watches, but when he was driving for Brawn in his championship winning year, he had on Jaeger-LeCoultre watches for the first half of the season or so, until Graham watches came on board later on in the year, and that relationship has continued to...

Jenson modeling the JLC Extreme Lab while he was with Brawn GP - image taken from the internet

Mercedes AMG Petronas: Best known for their partnership with Graham watches from their BrawnGP days, they have dropped Graham has the official timing partner, and picked up Thomas Sabo instead for the 2012 season as the official jewellery partner. Nico Rosberg is also sponsored by Sabo, and sports a Thomas Sabo watch. However, this partnership look set to end at the end of 2012 as IWC has signed on as the official engineering partner with the team starting 2013, which makes sense since IWC has a partnership with AMG.

I can’t help but notice the creativity involved in naming the category that the brands are aligned in. Graham was the official 'timing' partner, [WHICH IS] straightforward enough. Thomas Sabo is the official 'jewellery'  partner… ok… still quite straight forward but, IWC as the official 'engineering' partner? Hmm….thinking aloud here, but I reckon SIHH 2013 will see IWC announce a new range of engineering watches inspired by F1… Engineering watches you ask? For those who parlez francaise, you’ll of course, realise that French for engineer is oh… gee… IWC has a line of watches named “Ingenieur”…

IWC Ingenieur AMG collection from 2005 - picture taken from the internet

IWC Ingenieur Mercedes AMG Petronas F1 Team edition… you read it here first.

Oh. And Schumacher, once a long-time Omega ambassador, has 'upgraded' to Audemars Piguet, who also had Barichello, Buemi and Trulli on their roster until the three drivers were unceremoniously denied drives for the 2012 season.

Graham MercedesGP GMT - image taken from the internet

Michael Schumacher with his AP - image taken from the internet

Barichello, Trulli and Buemi all sporting AP Royal Oak Offshores - image taken from the internet

Ferrari: They recently signed up with Hublot, after a short stint with Panerai, and before that with Girard Perregaux. Let's hope this new partnership with Hublot is more successful than either GP or Panerai. However, this does not seem to extend to the drivers, as Alonso sports a Viceroy and Massa has a Rchard Mille named after him. So even though Alonso has the upper hand in racing, Massa definitely takes the top step in terms on wrist wear...

Hublot Ferrari Big Bang Magic Gold - image taken from the internet

Alonso's Vceroy watch - image taken from the internet

Richard Mille Filipe Massa - image taken from the internet

Oh... and there is also the more 'accessible' range of Ferrari watches which you can buy online from the Ferrari shop...

Ferrari watch- image taken from the internet

Renault: TW Steel jumped onboard during their tumultuous 2009 'crashgate' year, presumably because the space was going cheap after losing a few of their major sponsors after the scandal, but they've certainly made it work. They're big on oversized watches, and Kimi Raikkonen is seen wearing TW Steel. Romain Grojean was wearing TW Steel up until just before Monaco 2012, when he switched over to TAG Heuer.

Ironically, Kimi used to be a TAG Heuer ambassador back when he drove a Mclaren, and he continued to be TAG eyewear ambassador after his switch to Ferrari back in 2007. Past driver and current commentator David Coulthard also has his own  'named' watch in the range.

TW Steel Renault F1 Team - image taken from the internet

Force India: Don't seem to have a watch sponsor at the moment. So... here's an opportunity to add stickers to Force India cars and adorn drivers Hulkenberg's and di Resta's wrists!

Sauber: Certina has been with Sauber for 8 years, and the partnership has been quite subtle, with very small stickers on the cars and the drivers' helmets. They supply not just the drivers but the whole Sauber team with watches to wear.

Certina Podium GMT Sauber F1 Team Ltd Ed - image taken from the internet

Torro Rosso: Again, no partnerships here...

Williams: Oris has had a long partnership with Williams - since 2003 (I remember Mark Webber had his own 'Mark Webber' edition Oris) and this continues for the 2012 Championship.

Oris Williams F1 Day-Date - image taken from the internet

Caterham: no watch partnerships

HRT: no watch partnerships

Marussia: is strangely partnered with a small indie watch brand called Armin Strom. Maybe this is a good way for Armin to gain more brand exposure, but I'd think they'd probably get better returns had they partnered with say... Caterham, since they're consistently the best of the three newcomers to the F1 party...

Armin Strom Racing Chronograph - image taken from the internet

In F1, engineering is an ever-moving goal post, and I think the same goes for (watch) sponsorship... Who knows we might need to do an updated F1 wrist watch next season!

[o]