I thought it might be the case back here. But now it's official. IWC is presenting the new Ingenieur line at the 2013 SIHH in January and I'm sure we'll also see some sort of limited edition Mercedes AMG Petronas F1 racing team limited edition watch at some point in 2013. Perhaps at the Melbourne GP in March?
If the AMG Black edition of the Ingenieur is anything to go by I reckon the F1 version might be quite the whoosy watch (to steal a term coined by our head tart).
I just hope they don't take a page out of hublot and do a limited edition for each race or something like that. But at least for Lewis Hamilton it will be quite a step up from his Tag Heuer wrist jewellery and Nico Rosberg (who up till now wears Thomas sabo). That is of course, assuming the partnership between IWC and Merc extends to the drivers. I hope it does.
With the Top Gun watches in 2012 and Merc AMG (maybe F1) watches in 2013 IWC is certainly cementing their place as THE man's watch (very testosterone filled) and love it or hate it I think it's a successful move.
But dear IWC... Your "mood" photos. Aren't they a bit, erm, Baume & Mercier? I know you guys are family and all...
Here's what we know so far...
There is a new 40mm Ingenieur range powered by ETA2892, and the AMG, which runs the in-house movement 80110. I'm sure there will be other models to add to the range, perhaps an Ingenieur chrono running the new in-house chrono movement, and perhaps a lower-priced chrono running the modified valjoux 7750. But stay tuned as we near SIHH 2013 and more news becoming available.
No comments:
Post a Comment