Wednesday, January 21, 2015

SIHH 2015: Montblanc Heritage Chronométrie Ultra Slim UPDATED!!

Montblanc Heritage Chronométrie Ultra Slim

I wish Montblanc would offer more information on this piece. I think this is definitely the pick of the show for my kind of budget. I heard from the grapevines that the retail will be around about $2500 for the stainless steel version. Who cares about all the over the top complications and straps that hooks up to your phone?? I want this!!! A simple, elegant 2 handed manually wound watch, perfectly sized at 38mm in diametre and a very very svelt 5.8mm in height, this is an ultra thin watch in every sense of the word. OK, maybe not JLC/VC/Piaget thin, but none of them retails at low 4 figures. 

Montblanc has continued to impress in terms of design and pricing. Yes yes I know the designs kinda came from a photocopier but this is the way a lot of brands, in a variety of industry has done in order to cement a foothold in the market. Take what you know to be working, and price is juuuuust right, and voila, instant market share. Don't laugh. Have a look at what Lexus did back in 1989 to break into the luxury car market. Look where they are now. I'm sure Montblanc won't take as long.

I'm sure more information will surface as time goes on, but for now, just the one PR image from MB, and not much info. But it will take a lot to dislodge it (the steel version) as my pick of the show. Really.

UPDATE: Thanks to the interwebs we now know the movement is a Peseux 7001 (well, ETA 7001) minus the small seconds at 6:00. This is a very reliable movement having been in production since 1972 and it is a fairly slim movement at a not-too-shabby 2.5mm thin. Added to my shopping list...

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