Sunday, November 6, 2011

Darts & Fleas

These print ads came out in 2008. I somehow missed them at the time, and only discovered them (online) recently. Part of IWC's "Passion for detail" campaign, they are very distinctive for a watch brand (especially for a major brand). Although I don't have the faintest notion of how they came up with these concepts, I am quite taken with the ads.

No fleas were harmed in the making of this ad

Advertising Agency: Jung von Matt/ Alster, Hamburg, Germany
Creative Directors: Daniel Frericks, Götz Ulmer
Art Directors: Andre Price, Florian Zwinge
Copywriter: Robert Müller
Photographer: Reinhard Hunger
Project management: Markus Wieser, Miriam Paneth
Published: November 2008


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