Monday, April 11, 2011

A Harley-Davidson and Bell & Ross one-off

Harley-Davidsons are known for being often modfiied or customised by their owners. Now, the company has teamed up with Bell & Ross to create a one-off motorcycle in conjunction with Shaw Harley-Davidson, based on the Harley-Davidson FXSTB Softail Nightrain.

Shaw Harley-Davidson, a U.K. dealership with a history of customising Harleys, approached Bell & Ross about this custom design project.

For this 'piece unique', the BR 01 Carbon was mounted in a handcrafted aluminium center console atop the fuel tank and the bike, redone from bottom-up, was given a custom paint job in a combination of anodised blue, carbon and matte black to match the timepiece.

This bike debuted at the London International Custom Bike Show (26-27 February), appeared at the Dublin International Motorcycle Show (4-6 March), and will be on display at the St Tropez Harley-Davidson Euro Festival  (12-15 May) and the Bournemouth International Custom Motorcycle Show (28-29 May).

As far as one-off partnerships go, this one is certainly eye catching, though whether it will garner Bell & Ross any customers (or lead to any requests for similar timepiece - Harley custom jobs) is anyone's guess. I like how the B&R is 'embedded' into it, but  in spite of knowing that its intent was to market both brands, perhaps a little less 'Bell & Ross' emblazoned all over it would have been a bit more discrete, look more like a unified item, and less like just using the bike as an advertising billboard.


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