Given the plethora of non-round steel luxury sports watches available in the market, Tudor thought, why not? Let’s dust off an old name plate and cash in on this madness. Heck, Maurice Lacroix did so well with their 80s/90s inspired Aikon, why not do the same thing? Good thing though. There are other coloured dials to be had.
|Maurice Lacroix Aikon Auto 42mm, Sellita SW200 Movt, AUD$2400|
From all accounts this model is a limited regional release, for the Asian (read: Chinese) markets only, and that is why Jay Chou, brand ambassador, was chosen to write and direct the advertisement for it (look it up on Jay Chou's instagram). It seems to be a relatively subdued launch, without all the fanfare usually associated with Rolex and Tudor. Perhaps the current depressed economic climate and low consumer confidence due to the pandemic has something to do with it? Or the fact that there was no Baselworld this year?
The watch comes in 4 different sizes, to suit all different shaped and sized wrists. So all of you out there (you know who you are) who feel 41mm is too big and 38mm is too small, then... you're outta luck here and best try the Maurice Lacroix Aikon, which now comes in a 39mm case size! Note, if you want the day-date look, it is only available in 41mm size.
However, let’s give credit where it’s due. If you want a 90s inspired blue dial stainless steel sports watch with integrated bracelet, you could do much worse than the aforementioned Maurice Lacroix. Bloody well priced too. But if you MUST have a Rolex Datejust or an Oysterquartz but can’t stump up enough dough for either, and you’re perfectly happy with a Tudor branding and an ETA movement inside (not that there’s anything wrong with these - they’re reliable workhorses), then Tudor has your number, and this is the exact watch for you.
|Oysterquartz 19019 white gold day-date, image: antiquorum.swiss|
Tudor Royal 41mm
ETA 2834 movement, 38 hours power reserve.100m water resistant.
Price: Approx AUD$3500 in steel, AUD$5000 steel/gold
Tudor Royal 38mm
ETA 2824 movement, 38 hours power reserve. 100m water resistant
Price: Approx AUD$3400 in steel, AUD$5900 steel/gold
Tudor Royal 34mm
ETA 2824 movement, 38 hours power reserve, 100m water resistant
Price: Approx AUD$3350 in steel, AUD$5900 in steel/gold
Tudor Royal 28mm
ETA 2671 movement, 38 hours power reserve, MOP dial and diamond indices, 100m water resistant
Price: Approx AUD$4250 in steel, AUD$6000 in steel/gold